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Light the Torch – Beijing Olympics and Other Olympic News

Beijing 2008 Olympics Theme Song

by Sandy Mitchell on April 19th, 2008

The theme song for the 2008 Beijing Olympics, “Beijing Huan Ying Ni” (”Beijing Welcomes You”) was released this week amid much fanfare. On the 100th day before the games begin, 100 music artists will gather in Beijing to perform the song during the 100-day countdown festivities.

Frankly, I’m not blown away by it, but maybe it’ll grow on me. Listen for yourself:

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urcute08
May 9, 2008 at 10:21 pm

that is so boring couldn’t they make it more exciting!
ilikeit
May 24, 2008 at 10:32 am

I like the song, it’s cute. I honestly can’t understand a thing, but I like it. It’s giving me some sort of goosebumps, it really matches the slogan: ONE WORLD ONE DREAM!
The Golden Dream: To Sing at the Olympic Games « DAVID ARCHULETA FAN BLAST
Jun 9, 2008 at 7:29 am

[…] According to MSNBC, there are four different ways NBC has used music for the Olympics in the past: ”network campaigns in advance of the Games; co-branding opportunities; features and interstitial footage broadcast during the athletic events; and the nightly concerts.” Performing for the Olympics offers artists valuable exposure and an opportunity to reach an international audience of millions, particularly if an artist’s song is chosen to spotlight specific teams or selected as the Games’ anthem. Listen to a few past Olympic themes songs here. and watch a video for the 2008 Olympic theme song here. […]
Crystal
Jul 9, 2008 at 8:05 pm

The song got meaning. You don’t understand it.