Light the Torch – Beijing Olympics and Other Olympic News

The Philippines Gets To Watch The Olympics!

by Sasha Manuel on July 12th, 2007

The announcement regarding the awarding of broadcast rights of the upcoming 2008 Beijing Games and the succeeding Games on 2010 in Vancouver, and on 2012 in London by the IOC to Solar Entertainment signals the increased awareness by Filipinos living in the Philippines of the Olympic Games.

The country, sad to say, is not well-aware of the events surrounding and during the Olympic Games simply because we don’t get to watch it on TV that much let alone watch it live. The Filipinos aren’t that big when it comes to patronising sports that are not popular or highly commercialised.

Give us NBA anytime, I’m quite certain that a large percentage of the educated masses know of the league but in terms of TV content, it’s currently littered with variety shows and soaps, not much sports in it.

This opportunity will help the country be informed and even support the Philippine delegates. It can somehow guarantee a spot in the national news of major TV stations. We will finally bring the Olympic movement into the country, perhaps make it stronger, thus, support for athlete training for future Olympics will increase. The country will no longer feel detached when it comes to the Olympic Games.

This is great news for the country. Kudos to Solar Entertainment for endeavouring to bring the Olympic Games to the TV sets of Philippine households.

Brilliant! Simply brilliant news for me! Yes. It’s because I actually live in the Philippines AND I manage an Olympic blog. Heh.

Share This

Related Stories

• Press Release | IOC signs 2008, 2010 and 2012 broadcast rights deal for the Philippines
• Lauro Mumar, The Quick Brown Fox
• Compete in World Sporting Events!

POSTED IN: Light the Torch, Olympic News